Michael Sweitzer’s story isn’t about smooth paths or safe bets. It’s about falling hard, getting back up, and building anyway. He learned business with dirt under his fingernails—sweeping floors as a kid, running his first company before most people had their first paycheck. From high-stakes Manhattan hotel deals to gut-punch failures during the 2008 collapse, every rise came with a cost.
What makes his journey different isn’t the money made or lost—it’s the refusal to quit. Rebuilt in Texas, Michael now pours those scars into new ventures in real estate development, investment, and community building. Truth in the Trenches™ tells that story unfiltered: the wins, the wreckage, and the relentless pursuit of something bigger than business—family, legacy, and truth.
